A 200 sqm regional studio redesigned into a flexible multi-format environment with updated equipment, integrated AR capability and a workflow prepared for daily broadcast output.
The project restructured a legacy floorplate into one coordinated studio language where news, talk formats, weekly recaps and thematic programs can switch within a compact operational envelope.
The original studio had served for roughly two decades and no longer matched current production needs. The brief was to modernize the space on a controlled budget, support several program formats and bring in AR capability without creating a heavy operational burden for the broadcaster.
The solution started with a technical audit and a full studio rethink. The 200 sqm floor was organized into four program zones, while lighting, scenic logic, AR integration and the virtual extension were aligned into one system that could be managed without a large specialist team on site.
The visual narrative combines physical set renewal with virtual depth: presenters can move across the studio, AR scenes can be introduced where needed and the environment scales from daily news output to broader talk and review formats without losing consistency.
One 200 sqm studio supports news, interviews, weekly reviews and themed segments through disciplined internal zoning rather than separate rooms.
AR scenes can be operated remotely on a subscription basis, allowing the channel to access advanced graphics without maintaining a permanent in-house AR team.
The entire physical studio was recreated in Unreal Engine, giving the project a scalable visual layer for compositing, set extension and future content development.
The unified LED lighting setup can be controlled through a grandMA3 console or a mobile application, balancing professional precision with daily operational ease.
Presenters can move between the zones during live output, which keeps the channel visually dynamic and helps different formats feel distinct inside the same envelope.
A real-time virtual city window was added to the news set to create a stronger live identity and a broader urban backdrop without architectural reconstruction.
The channel can transition between day-to-day news output and larger editorial formats without rebuilding the environment for each show.
Virtual depth, AR and controlled lighting make the studio read larger and more current on air than its physical footprint would normally allow.
The upgrade avoided overcomplication: graphics support, lighting control and zone logic were designed to stay practical for a regional broadcaster after launch.